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Companies, foundations and institutions

Sponsor a cultural activation

TRAMA BCN turns sponsorship into visible cultural infrastructure: a concrete activation in Barcelona with local participation, territorial presence, mediation, documentation and measurable public value.

The sponsorship case

What a company supports through TRAMA BCN.

A company is not only buying visibility. It is funding a specific cultural activation with territorial impact: an intervention that connects contemporary art, mediation, civic spaces and community participation in Barcelona.

Each sponsored activation supports:

  • A cultural intervention in a Barcelona neighbourhood or community space
  • Temporary artwork loans or artistic content adapted to the context
  • Mediation, public conversations and participatory activities
  • Communication and documentation of the process
  • Quantitative and qualitative impact reporting
Sponsor return

What the sponsor receives.

The return is not limited to logo placement. TRAMA BCN produces reputational, territorial, narrative and impact value that can be communicated clearly.

01 — Reputation

Reputational return

Association with a cultural and social impact initiative in Barcelona, with local implantation and public-interest value.

02 — Territory

Territorial presence

Brand connection with specific neighbourhoods, civic spaces and communities, not only abstract cultural audiences.

03 — Content

Communicable content

Stories, images, process documentation and results that can support corporate communication, ESG reports or cultural strategy.

04 — Impact

Measurable impact

Access to clear indicators: participation, activities, alliances, audiences reached, host spaces and documented value generated.

05 — Positioning

Cultural differentiation

A credible alternative to conventional sponsorship, combining contemporary art, citizenship, proximity and social value.

06 — Internal value

Employee and stakeholder activation

Possibility of mediated visits, internal sessions or stakeholder engagement activities connected to the sponsored activation.

Formats

Sponsorship formats.

Three collaboration options structured as clear, fundable and measurable formats. Final scope is calibrated according to neighbourhood, duration, partner needs and reporting requirements.

Format A

Activation sponsorship

Funding for one specific activation in a Barcelona neighbourhood, civic space, library or community venue.


Includes:

  • One proximity cultural activation
  • Artwork loan or adapted artistic content
  • Mediation and participation design
  • Public communication and visual documentation
  • Concise impact report

Recommended for: companies starting with a focused local collaboration.

From €8,000

Format B

Thematic sponsorship

Support for a specific line of work connected to the sponsor's priorities and the needs of a local context.


Possible focus areas:

  • Youth and education
  • Cultural inclusion
  • Diversity and coexistence
  • Memory and territory
  • Visual literacy and mediation

Recommended for: companies or foundations with defined ESG, CSR or cultural priorities.

From €10,000

Format C

Annual sponsorship

Support for a broader annual cycle of activations, reporting and institutional positioning within TRAMA BCN.


Includes:

  • Continuous presence as a main collaborator
  • Strategic project linkage
  • Several activation moments or a programme cycle
  • Stronger communication integration
  • Annual impact narrative

Recommended for: companies with consolidated ESG, CSR or cultural strategies.

From €20,000

Use cases

Who this is useful for.

Company with territorial presence

A company with headquarters, stores, teams or activity in Barcelona sponsors an activation in a specific neighbourhood and strengthens its connection to local cultural life.

Corporate foundation

A foundation supports a thematic line linked to inclusion, education, youth, diversity, mediation or community cohesion.

Brand with ESG or CSR priorities

A brand uses TRAMA BCN as a cultural collaboration with measurable local impact, useful for sustainability and reputation narratives.

Institution or major urban actor

An institution interested in activating a territory, space or community finds in TRAMA BCN a flexible, executable and documentable model.

Institutional dossier

Request the complete sponsorship dossier.

The TRAMA BCN dossier includes the operating model, sponsorship formats, indicative budgets, impact indicators, visibility options and reporting structure for companies, foundations and institutions.

Request sponsorship dossier